Beaber Construction

Beaber Construction is a website built for a third-generation, family-owned custom home builder based in Mountain, WI, specializing in Northwoods lake homes and vacation cabins. The project focused on establishing a credible, professional digital presence that communicates Ryan Beaber’s 35+ years of craftsmanship, showcases completed work, and drives inquiries across a wide service area in Northern Wisconsin.

Main Objectives:

  • Designed a professional, trust-forward website for a third-generation custom home builder in Northern Wisconsin
  • Organized services into clear categories: Interior, Exterior, and Full Construction, each with dedicated landing pages
  • Built out a service areas section covering 10+ communities across Oconto and Langlade counties
  • Created an “Our Work” portfolio section to showcase completed custom homes and lake builds
  • Highlighted owner Ryan Beaber’s 35+ years of experience with a personal bio and brand story
  • Integrated a Wausau Homes partnership section to establish credibility and expand the brand offering
  • Designed prominent contact CTAs throughout the site to drive inquiry calls and appointment scheduling
  • Applied responsive design for seamless browsing across desktop and mobile devices
  • Built on WordPress with SEO best practices to support local search visibility across service areas

    • Services Provided:

    1. Visual design and layout direction
    2. Service and location page structure
    3. Portfolio and content sections
    4. Contact and inquiry optimization

    Key Deliverables:

    Homepage Design — Beaber Construction

    Full-bleed hero section featuring a real completed Northwoods lake home build, immediately establishing credibility through authentic project photography. Keyword-rich headline targeting custom home builder and vacation cabin search intent in Northern Wisconsin, paired with a direct CTA driving visitors to the project portfolio.

    Interior Home Designs Gallery — Filterable CMS Portfolio

    CMS-powered interior designs gallery with search and filter functionality by featured space, square footage, countertop material, and flooring type. Each project card surfaces key specs as structured metadata, supporting both UX discoverability and SEO indexing for long-tail interior remodeling queries across Northern Wisconsin.

    Exterior Home Designs Gallery — Filterable Material & Roofing Browser

    CMS-powered exterior designs gallery with dual filter systems for siding type (Vinyl, Wood, Metal, Stone, etc.) and roofing material (Asphalt, Metal, Solar, Slate, etc.). Filter taxonomy creates deep SEO coverage for material-specific home design searches and improves time-on-site by letting prospects find relevant examples quickly.

    Complete Custom Home Projects Gallery — County & Scope Filtering

    Full project portfolio page with search and filter by county (Oconto, Forest, Langlade) and project scope (Entire Home, Exterior, Addition). Each card displays location, scope, featured spaces, and products used — creating structured local SEO signals for custom home builder searches across the full Northern Wisconsin service area.